How to Write an Amazing Cover Letter

There are two ways a cover letter will affect your application, bore your reader, who will then disregard it completely, or provide that spark of interest in reading more about your public health career and your CV.

Some managers find cover letters cumbersome and a waste of time, as they have to go through masses. Make the most out of the opportunity – this could be your only shot to connect. Read this guide to make sure the cover letter sparks the employer’s interest and make the letter worth their while.

  1. Show your specific interest in the organisation

Make it clear why you are reaching out to an organisation. Why do you want to work for them? Are they targeting a public health area, you have experience at tackling? Write your reasons in an interesting way, tell a story or explain an event in your life that made you interested in the organisation.

  1. Make your cover letter short and sweet

Don’t make the mistake of writing a letter that repeats what’s already in your CV. State your interest in the job post, the organisation and direct the interest of the reader to your specific experience and why you are a perfect fit for the job. This helps the reader focus on your relevant experience. This also indicates key skills that you can deliver.

  1. Be resourceful enough to know to whom you address the letter and application.

Try not to use the generic “Dear Sir/Ma’am” or “To who whom it may concern”. Knowing to whom to address the letter to indicate your keen interest and persistence in pursuing the job opening. Researching and knowing the name of the person in charge will set you apart from the rest. The effort will be well appreciated by the person in charge.

  1. Scrutinize the posting well, and make sure to include the keywords in your cover letter.

Let’s face it, we live in an automated world and it is more likely that before your application ever gets to the desk of key decision makers; it might go through an Automated Hiring System. So, make sure that the content of your cover letter and CV have the keywords needed to make the cut.

  1. Write your closing paragraph in an active voice.

Most applicants are afraid to step up their game and fall into the trap of a passive voice because they don’t want to sound overconfident. Don’t make the same mistake. Your closing paragraph, however short, will make a lasting impression, your last effort to show your interest in the company and the job post. It should show confidence and enthusiasm in knowing more about the company.

  1. Authenticity as a person, your personality coming out of the cover letter says it all.

Honesty goes a longer way. Be brave, bold and passionate with your cover letter. You want the readers to jump up out of their chair knowing that they have found the right candidate for the job and schedule the interview. If you are bold and want the job, add a little call to action in your cover letter such as scheduling a follow up to your application and probably an interview too. Stepping up your game in applying for a job through an amazing cover letter will reflect your desire to achieving your goal, getting an interview and being hired. This says a lot about you as a prospective employee. Required skill sets, resourcefulness, enthusiasm to work and learn and confidence are managers’ dream characteristics for a member of the team and organisation.

Make that mark by writing a great cover letter, that stands out from the rest.

The cover letter checklist

Be personalized

Address a specific person

Focus on the organisations’ goals and skills you can bring to help achieve them

Be authentic and compelling to read

Share unique information not already on your CV that will compel them to want to see your CV