How To Manage Your Digital Footprint

What you say and do outside of work can impact your career pathway. Have you ever Googled yourself, just like a potential employer might do? Does your digital footprint give a good or bad impression of yourself? In a recent survey over half of employers perform online checks before making a final decision, whether to hire someone or not.

Put yourself in the shoes of an employer. They will be asking questions such as, “Is this someone I would like to work with?” This could mean the difference between you getting a great job or being second best.

Don’t ignore your digital footprint, make sure it shows off who you are and what you have achieved. Follow these steps to take control of your digital footprint and enhance your career prospects:

Demonstrate your skills and knowledge

It is important to demonstrate that you are active in improving your skills and growing your knowledge. You can do this by:

  • Writing a blog and answer questions on platforms like Twitter
  • Joining online public health communities and add value to the conversations
  • Being active in social media by posting useful content to help others

Showcase more than and skills

Show any effort you make to improving your skills and knowledge. This should be clearly communicated on any social media profiles, such as LinkedIn. For example, list any conference presentations, training you have undertaken, awards you have received, books and journals you are actively reading, events you attended etc.

Keep your professional and private life separate

Keep your real name on professional networks where you contribute with skills and knowledge. For particular hobbies, some people like to use a pseudonym. It depends on whether this adds to your professional image or not. You may also need to consider, deleting tweets that have bad language or are bad mouthing someone/something. Lastly, make sure you use the privacy settings on Facebook to hide your personal life.

So, remember, don’t neglect your online profile, look after them and in return, you’ll be ready to take on any job interview.